Senior Frontend Engineer
Automated
Scalable
Performant
accessible
Delivering organized, digital solutions
Senior Web Developer with 7 years of experience
My focus is on delivering web applications that are fast, accessible, and built to scale. What sets me apart is that I don’t just think like a developer, I think like a marketer. I understand how a website needs to work for the people using it, the teams managing it, and the business goals behind it. I’m driven by the challenge of connecting the technical and the strategic to deliver solutions that truly make an impact.
Professional & Featured Work
Real-World Implementations
Marketing & Analytics
Server-Side Tracking Migration
Migrated client-side analytics to server-side tracking that preserved key conversion data often lost to cookie consent.
- Built first-party attribution logic
- Reduced data loss from ad blockers
WordPress Websites
Custom Consent Management System
- Saved ~$8k annually
- Enabled GTM consent integration
CollaborateMD
Advanced Lead Capture Integration
Reusable WordPress block integrating Marketo forms.
- Restored event tracking
- Customizable follow-up options
html2blocks
Gutenberg Block Conversion Tool
- Accelerated content migrations
- Eliminated WP editor dependency
Engineering Approach
How I Build and Deliver
Clean Code Output
Building clean solutions
I focus on writing clean, maintainable code that reduces technical debt and improves long-term reliability. I’ve helped teams prevent issues early and resolve existing pain points across production codebases.
Inclusive Web Design
Designing for everyone
Accessibility is built into every stage of development, not treated as an afterthought. All of my builds and designs are highly accessible ensuring a smooth experience for all users without sacrificing design quality.
Conversion-Focused UX
Clicks into connections
I design interfaces and workflows that guide users naturally toward meaningful actions, from CTA's to forms. The goal is always the same: reduce friction, increase clarity, and improve conversion outcomes.
Core Strengths & Technical Capabilities
Skillset & Areas of Expertise
Building clean, intuitive interfaces.
Frontend & Core
I specialize in building dynamic, component-driven applications using React, Next.js, GraphQL, and REST APIs. Combining TypeScript and JavaScript (ES6+) for robust logic with semantic HTML and Tailwind CSS, I deliver high-performance interfaces that are fast, responsive, and built to scale.
Flexible systems built to scale.
CMS & Architecture
I architect maintainable WordPress platforms using custom themes, plugins, and ACF Blocks. From traditional builds to fully headless implementations, I bridge the gap between CMS flexibility and modern frontend frameworks. I ensure every platform is easy for developers to extend and for marketing teams to manage without friction.
Where development meets marketing impact.
Martech & Lead Generation
I bring hands-on experience with HubSpot, Marketo, and Unbounce by building custom templates to power lead capture, automated workflows, email marketing, and campaign landing pages. I also use Google Analytics, Google Tag Manager, and Heap Analytics to track custom events, form submissions, and customer journeys which gives marketing teams the data they need to act with confidence.
Inclusive design and measurable impact.
Accessibility & Performance
Accessibility is a baseline, not a bonus. Every build I deliver adheres to WCAG 2.2 standards, with proper color contrast scoring and ARIA labels throughout. Combined with a performance-first approach, my sites are fast, reliable, and welcoming to every user because an inclusive site is a more effective site.
Connect with Me